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Bad will

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Bad will
The negative effect felt by a company when shareholders and the investment community find out that is has done something that is not in accordance with good business practices.
    
Although typically not expressed in a dollar amount, bad Will can play out in the form of decreased revenue, loss of clients or suppliers, loss of market share and federal indictments for any crimes committed.
    
There are several cases in which bad Will caused a severe downturn in company stock, such as Tyco, Adelphia, Martha Stewart, Enron and Worldcom. In each new Bull market, we are likely to see the same offenses committed by new people. This phenomenon has caused a rise in "socially conscious" investing, where companies promoting bad Will are excluded as a matter of policy.
Posted by  Uniglobal
 
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