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Brand

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Brand
A printed symbol of ownership that a company hopes consumers Will Associate with quality.
    
Brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that distinguish a company's product from others in the market.

Once a brand has created positive reaction among its target audience, the firm is said to have built brand Equity. Some examples of firms with brand Equity - possessing very recognizable brands of products - are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
Posted by  Cityscape Abu Dhabi
 
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