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Cost Per Click - CPC

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Cost Per Click - CPC
Cost Per click (CPC) is the amount that you pay search engines and other internet publishers for one click on your ad that brings one visitor to your website.
    
A web site which uses CPCs would bill by the number of times a visitor clicks on a banner, instead of by the number of impressions. For example, a Web site that has a CPC rate of $.10 and provides 1000 click-throughs would bill $100 ($.10 x 1000).
Posted by  Information Management Network LLC.
 
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