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Portfolio Management

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Portfolio Management
The art and science of making decisions about investment mix and policy, matching investments to objectives, Asset allocation for individuals and institutions, and balancing Risk against performance.
    
Portfolio management is all about strengths, weaknesses, opportunities and threats in the choice of Debt vs. Equity, domestic vs. international, growth vs. safety, and many other tradeoffs encountered in the attempt to maximize return at a given appetite for Risk.
    
Portfolio management involves deciding what assets to include in the Portfolio, given the goals of the Portfolio owner and changing economic conditions. Selection involves deciding what assets to purchase, how many to purchase, when to purchase them, and what assets to divest. These decisions always involve some sort of performance measurement, most typically expected return on the Portfolio, and the Risk associated with this return (i.e. the standard deviation of the return). Typically the expected return from portfolios of different asset bundles are compared.
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