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Unica Corporation
       
 
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Unica Corporation
 
 
Overview: 

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market.  Unica Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. Offered on premise or on demand, Unica’s solutions deliver key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s Affinium uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 800 companies worldwide depend on Unica for their enterprise marketing management solutions.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK.


 
 
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