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| Additional information |
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| Schaeffer’s Investment Research Inc |
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Overview:
Schaeffer’s Investment Research Inc. offers real-time option trading services to investors, as well as a full array of print and multi-media educational offerings, including daily, weekly and monthly newsletters. The SchaeffersResearch.com Web site provides financial news and commentary, as it happens, throughout the market day, plus stock screeners, filters and many other option tools to give investors an edge.
Our monthly Option Advisor, the nation's leading options newsletter and the company's flagship publication, has been published since 1981. Every month, Bernie and his team of analysts provide subscribers with 10 new suggested option trades, with commentary accompanying each trade. Option Advisor also includes a monthly column by Bernie in which he comments on the news and discusses longer-term market trends.
What sets Schaeffer's apart from the crowd? It's Expectational Analysis®, our three-tiered methodology for analyzing stocks, stock sectors, or the market as a whole. It combines:
* Fundamental analysis, which deals with factors such as earnings, dividends, price-to-earnings (P/E) ratios, and projections of the strength of the economy.
* Technical analysis, which focuses on historical price patterns, volume characteristics, trends, and quantitative analysis in order to predict future price movements.
* And, finally, sentiment analysis, a clear-eyed, quantitative dissection and study of the beliefs and convictions of the market.
Our methodology is contrarian. One of the most important tenets of the Expectational Analysis® approach is that the power of a contrarian indicator is much greater when the underlying sentiment runs counter to the direction of the stock. For example, pessimism would be an expected reaction to a downtrending market and would therefore not be a valuable contrary indicator. On the other hand, skepticism in a rising market is a powerfully bullish combination, seen until optimism reaches extreme levels. |
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