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Præmium
 
 
Overview: 

Præmium was founded in October 2001 by Arthur Naoumidis. Utilising his extensive international experience in developing, operating and marketing portfolio services, Arthur identified the need in the Australian market for a technologically advanced portfolio administration service to effectively administer the increasing trend in financial markets towards widespread participation in direct equity investments. Præmium was formed to take advantage of that opportunity.

Following 10 months of development, Præmium launched its proprietary online Portfolio Administration Service ("PAS", now V-Wrap) and secured its first clients early in 2002. These initial clients were primarily Do-it-Yourself ("DIY") investors utilising PAS to administer their own equity portfolios. However, it quickly became apparent that a much more significant opportunity lay with Præmium's growing numbers of professional adviser clientele, who needed better tools to administer and report on a multitude of equity portfolios across their own client base. Accordingly, Præmium ceased marketing to direct investors and focused its product development on the needs of accounting, financial planning and stock broking firms.

V-Wrap is now enjoying considerable success. The value of investments administered by V-Wrap has grown to approximately AUD46billion (as of 30 June 2011). V-Wrap has over 45,000 committed portfolios and approximately 500 financial services organisations. Præmium's V-Wrap clients include some of Australia’s largest financial service providers.

The range of V-Wrap services has been expanded to incorporate V-Wrap Adviser (previously known as p-Desktop) which, in addition to offering the advantages of the core V-Wrap system, offers a powerful live market data service, real time client reporting and portfolio review tools; and V-Wrap Investor to enable advisers satisfy their own client’s increasing desire for portfolio reporting and investment information. Both of these services are available exclusively to existing V-Wrap and SMA clients.

An innovative approach to product design combined with the strength of the underlying technology has also enabled Præmium to develop its proprietary Separately Managed Account (SMA) technology.  Currently, in Australia, our SMA technology is used by BlackRock Investment Management (Australia) Limited. This service is known as the BlackRock Customised Portfolio Service and has been recognised as the Top SMA Product in the Investment Trends 2006 and 2007 SMA Benchmarking and Technology Report.

More recently, agreements were finalised for Præmium to provide Powerwrap with V-Wrap and SMA technology to support its full service investment administration platform. Structured as a managed investment scheme (MIS), the Powerwrap Investment Account (PIA) incorporates custodial holdings for managed funds, and non-custodial holdings of direct equities and cash within a single consolidated account.  Powerwrap will also deploy Præmium's proprietary separately managed accounts (SMA) as a component of the PIA.

In July 2010, Præmium announced the launch of SMARTwrap; a low cost, fully functioning investment wrap platform developed using Præmium’s proven V-Wrap technology platform. Præmium SMARTwrap is designed to support commission based advisers while they transfer to fee-for-service.

Arthur has resigned as the Group CEO.  The Board has selected Mr Michael Ohanessian as the Group CEO to lead the next phase in the Company's growth.


 
 
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Ascent Limited
Experience The Difference. Ascent Limited provides first class wealth management and family office services. Our private banking team, assembled from a group of highly experienced banking professionals, will provide financial advice tailored to your individual requirements and keep your portfolio in tune with the latest market developments and opportunities.
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