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Kirkbi A/S

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Kirkbi A/S

Overview:

KIRKBI A/S is the holding and investment company of the Kirk Kristiansen family. Common to all our activities is our dedication to quality, entrepreneurship and caring for people.

In addition to a broad investment portfolio, KIRKBI A/S owns the LEGO® brand and the majority of the Kirk Kristiansen family’s joint activities, including the majority shareholding in LEGO Group and a significant shareholding in Merlin Entertainments plc, which among other activities owns the LEGOLAND® parks and LEGOLAND Discovery Centers.

KIRKBI has a long-term investment profile and wants to act as a responsible investor with a high ethical standard. This is reflected in the way we conduct our business and in the way the companies we invest in are operated. On this basis, we will act as a good member of society and support the LEGO brand and the long term value of the assets.

Our long term investment approach reflects an ambition to build value across asset classes. In addition, we aim for sustainable value creation that can enable an attractive total risk-adjusted return.

History:

The KIRKBI name dates back to the 1980s when it was adopted for the Kirk Kristiansen family’s investment company – until then known under various LEGO names – to underline the difference between the LEGO activities and the family’s investment activities.

The name is a combination of the family name KIRK and the location of the company in Billund, Denmark. Since 2007, the majority of the Kirk Kristiansen family’s investment activities have been combined in KIRKBI A/S.

The LEGO story began in Denmark back in 1932. Ole Kirk Kristiansen started making wooden toys in his workshop in Billund and from 1934 he sold them as LEGO toys. Today, his grandson Kjeld Kirk Kristiansen - third generation - owns the world famous toy company together with his three children.

Over the years new activities have developed and others have stopped, but in spite of all changes the family ownership as well as the long-term perspective and the fundamental values rooted in the family have been a steady force and a driver behind the endurance of the LEGO Group.

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