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PMRG

History:

As the leading healthcare marketing research professional association, PMRG serves U.S. and global client researchers and service providers representing pharmaceuticals, biologics, medical/surgical device and diagnostics.

The Pharmaceutical Marketing Research Group was founded in 1961. However, there were originally two PMRGs - the Eastern Pharmaceutical Market Research Group (EPMRG) and the Western (WPMRG). All regions east of Chicago were included in the EPMRG and those west of Chicago were part of the WPMRG.

The first recorded meeting of the EPMRG took place in the early 1950s at the Waldorf Astoria in New York City. Representatives from about six companies discussed pertinent issues of the day: new product tracking, how to fine-tune forecasting, how to measure promotional impact to determine return on investment, how the new trend of physicians moving into group practices affected prescribing.

Today, PMRG is an independent, member-based, not-for-profit association that advances the principles, practice and power of healthcare marketing research by creating a community that supports individual professional development and acts as an advocate for the profession as a whole.

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