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Originate Ventures
 
 
Profile: 

Brand-Driven Growth

We believe building strong brands is essential to our investment strategy.
We strongly believe that strong brands are the cornerstone for lowering the risk profile for our products and in most cases, should result in higher sales growth and better margins than traditional business plan modeling.

It is well accepted that stronger brands create customers who:

   are more loyal
   will pay a higher price premium
   are willing to personally endorse/advocate
   provide future growth opportunities

Lessons Learned

Lessons Learned: Reflects two decades of lessons learned from inspiring successes and disappointing failure. Using this experience from both ends of the business spectrum, we have created a systematic approach (see Our Approach) for sustained growth.

Critical to this approach is understanding four primary variables:

   Loyalty — Which customers are you targeting? Why should these customers be committed to your products or services? What is the nature of that relationship and commitment?
   Own-able — Which benefits, both tangible & intangible, can your company own and leverage, on a branded basis, for long-term advantage versus the competition? How will this guide the new product pipeline?
   Competence — What must your company be superior at, now and in the future, to ensure consistent delivery to its customers? How might this be protected through partnerships, alliances or strategic investments?
   Lifetime Profit Sources — What strategic direction makes the most fiscal sense to attain lifetime value of your core customers?

These four variables are the heart of the due diligence and planning process; they must be assessed at a deep level in order for us to fully realize the potential brand opportunity.

Our Values

Our Values guide our decision making are:

   Integrity — Truth & Transparency
   Innovation — Creativity & Initiative
   Agility — Responsiveness & Decisiveness
   Mutuality — Fair & Equitable
   Accountability — Responsible & Accessible
   Philanthropy — Community Support & Betterment
Overview: 

Originate Ventures is a venture capital investment firm, targeting early stage product and services companies located in Pennsylvania and the Mid-Atlantic region. The firm focuses on opportunities with medical devices, healthcare, consumer, information technology, Web-based and commercial products. Operating with an entrepreneurial spirit and vision, Originate’s investments range in size from $500,000 to $4,000,000.

We believe our brand building techniques and experience uniquely permit us to accelerate growth and reduce additional capital rounds, allowing founding entrepreneurs to retain more ownership. Our almost three decades of experience, in over 60 categories, also allows us to better identify and assist in creating strong brands. Finally, we take pride in being Entrepreneurs first, though the Partners have strong track records as business owners and management consultants.


 
 
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