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Sales Generation Services (SGS)

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Sales Generation Services (SGS)

History:

Linda Sumrack formed LS Publicity, Inc. (LSP) in 1989 after working in various administrative roles, including overseeing public relations for one of the local offices of a large national public accounting firm. From this experience, Linda developed a great deal of expertise in the practices and processes that flowed from public relations and then into new client sales generation activity.

Ultimately, Linda enjoyed the combination of these marketing activities so much she left the public accounting firm and started her own successful business.

The Sales Generation Services Division (SGS) of LSP was formed in 2002 to respond to the perceived heightened sense of competition from one of its main clients, that very same public accounting firm which had launched Linda’s public relations business back in 1989.

SGS serves the professional services marketplace and helps its clients in the process of gaining/winning new clients.

The company’s callers are either former gatekeepers who have excellent working knowledge of dealing with gatekeepers or callers with a sales background. This strategy has led to success for its clients.

After a few years with some luck and a lot of hard work, Linda developed a significant clientele base throughout the U.S. Over the years, the firm has generated hundreds of millions of dollars in leads for its clients.

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