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Hasbro's record holiday quarter lifts shares to all-time high Feb 6, 2017
 

Disney Princess Royal Shimmer Dolls are seen in this undated handout photo provided by HasbroHasbro's sales have got a boost since the company, which has traditionally focused on boys' toys, won a lucrative contract for dolls based on Walt Disney Co's princesses such as Cinderella and Frozen's Elsa from Mattel Inc in 2014. Global sales of its board games also rose 11 percent, driven by demand for its franchise brand Magic: The Gathering and also Pie Face. Hasbro is well-positioned for its year ahead with the March release of Disney's "Beauty and the Beast" and a line up of other movies, including Marvel's "Guardians of the Galaxy Vol. 2" and "Spider-Man: Homecoming," Chief Executive Brian Goldner told analysts on a call.


 
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