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Marks & Spencer targets rivals with value brand
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May 11, 2012
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<p><a href="http://news.yahoo.com/marks-spencer-targets-rivals-value-brand-145548228--finance.html"><img src="http://l2.yimg.com/bt/api/res/1.2/6CvIH4f9Fh6Zi8SPbyT71g--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9ODU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2012-05-11T151003Z_1_CBRE84A164U00_RTROPTP_2_MARKS-SPENCER.JPG" width="130" height="86" alt="A branch of retail store Marks and Spencer is seen in central London" align="left" title="A branch of retail store Marks and Spencer is seen in central London" border="0" /></a>LONDON (Reuters) - Marks & Spencer has become the latest British food retailer to revamp its own-label ranges with a shake-up of its value lines designed to encourage customers do more of their weekly shop at the firm. M&S, the UK's seventh largest food retailer by market share, said on Friday it will launch a "Simply M&S" range of everyday food products and kitchen ingredients on Saturday. The new range, which replaces the "Wise Buys" label, consists of 500 lines, rising to 800 in the autumn, including fresh meat, fruit and vegetables, eggs, milk and store cupboard products. ...</p><br clear="all"/>
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