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Ad execs say jury still out on Facebook as medium
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May 16, 2012
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<p><a href="http://news.yahoo.com/ad-execs-jury-still-facebook-medium-010400549.html"><img src="http://l3.yimg.com/bt/api/res/1.2/80n.HLvEoDsem8FaKM6Hgg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9ODU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2012-05-17T010400Z_2_CBRE84F1TGX00_RTROPTP_2_CTECH-US-FACEBOOK-ADVERTISING.JPG" width="130" height="86" alt="A Facebook application logo is pictured on a mobile phone in this photo illustration taken in Lavigny" align="left" title="A Facebook application logo is pictured on a mobile phone in this photo illustration taken in Lavigny" border="0" /></a>NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off as an advertising platform. "There's a lot of potential but it's not a slam-dunk," said Martin Sorrell, chief executive of WPP Plc, the world's largest advertising agency. "Showing the impact of branding on Facebook is going to take a long time," he added. Facebook is due to begin trading on Nasdaq on Friday in an initial public offering that will raise about $15. ...</p><br clear="all"/>
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