The e-commerce sector has experienced unprecedented growth in China over the past decade. In 2005, China accounted for less than 1% of the value of all global e-commerce transactions; by 2016, that figure had soared to 42%, constituting a larger e-commerce market than France, Germany, Japan, the United Kingdom, and the United States combined. Furthermore, the integration of social media with e-commerce has fueled a caused a paradigm shift for brand marketing in China, which continues to define the world’s second largest consumer economy.
To support the Chinese e-commerce sector at this important moment in its development, Duxes will host the China Digital Marketing and Ecommerce Retail Summit 2019 on September 2-3, 2019 in Shanghai. The event will gather representatives of e-commerce platforms, financial institutions, technology companies, mobile service providers, retailers, and government authorities, to cover the latest market and regulatory conditions in China, social media marketing strategies, B2B sales channels, the super consumer phenomenon, online and offline retail integration, as well as the impact of mobile payment and fintech on consumer behavior.
The China Digital Marketing and Ecommerce Retail Summit 2019 is Duxes’ first event tackling the burgeoning e-commerce market in China, but follows a series of events covering the fintech and payment sectors in China, and across Asia, which have been acclaimed for their thorough content and interactive format. Professionals working in retail, marketing, finance, and related fields, are welcome to attend.