{"id":449,"date":"2010-04-19T03:42:01","date_gmt":"2010-04-19T08:42:01","guid":{"rendered":"http:\/\/www.privatebanking.com\/blog\/?p=449"},"modified":"2010-04-19T03:42:01","modified_gmt":"2010-04-19T08:42:01","slug":"search-engine-marketing-with-social-media-workshop-april-2010-singapore-hong-kong","status":"publish","type":"post","link":"https:\/\/www.privatebanking.com\/blog\/2010\/04\/19\/search-engine-marketing-with-social-media-workshop-april-2010-singapore-hong-kong\/","title":{"rendered":"Search Engine Marketing with Social Media Workshop – April 2010, Singapore, Hong Kong"},"content":{"rendered":"

WORKSHOP OVERVIEW<\/span><\/strong><\/p>\n

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Capitalise on the Two Hottest Platforms \t\t\t\t\t\t\t\t\t\tto Improve Brand Visibility & Increase \t\t\t\t\t\t\t\t\t\tQuality Leads!<\/span><\/span><\/strong><\/td>\n<\/tr>\n
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The advent of search engines has \t\t\t\t\t\t\trevolutionised the way customers research and decide \t\t\t\t\t\t\ttheir purchases – they now search not only for a \t\t\t\t\t\t\tproduct but also for comments and experiences. \t\t\t\t\t\t\tSocial media, another high-traffic platform, fulfils \t\t\t\t\t\t\tthis need and also offers companies the opportunity \t\t\t\t\t\t\tto connect and market their businesses. It is a \t\t\t\t\t\t\tpotent force multiplier through which you can \t\t\t\t\t\t\tgenerate an avalanche of positive conversations and \t\t\t\t\t\t\tinfluence your customers\u2019 search results beyond your \t\t\t\t\t\t\town website listing. Differentiate and position your \t\t\t\t\t\t\tcompany by being proactive, establishing trust with \t\t\t\t\t\t\tthe community and touching customers in their own \t\t\t\t\t\t\tonline space. In the evolving web environment, a \t\t\t\t\t\t\tco-ordinated search engine marketing campaign with \t\t\t\t\t\t\tsocial media is the key to engaging the \t\t\t\t\t\t\tinformation-savvy customer and realising the full \t\t\t\t\t\t\tpotential of your brand.<\/span><\/p>\n

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Is your company\u2019s performance \t\t\t\t\t\t\ton search engines lacklustre?<\/span><\/strong><\/p>\n

Do you know how to engage your \t\t\t\t\t\t\tcustomer from search to purchase?<\/span><\/strong><\/p>\n

Can you integrate social media \t\t\t\t\t\t\tand search engine marketing to build your brand?<\/span><\/strong><\/p>\n

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Attend this 2-day practical \t\t\t\t\t\t\tworkshop and, through the lens of social media, be \t\t\t\t\t\t\tequipped with refreshing SEM strategies and \t\t\t\t\t\t\tsolutions to improve brand image and maximise ROI. \t\t\t\t\t\t\tLearn to achieve the best search rankings for your \t\t\t\t\t\t\twebsite and convince customers to make the purchase \t\t\t\t\t\t\twith cutting-edge strategies on Search Engine \t\t\t\t\t\t\tOptimisation, Pay-Per-Click (PPC), Social Media, \t\t\t\t\t\t\tCustomer Conversion, Web Analytics, ROI, Online \t\t\t\t\t\t\tBranding, and Creating a Marketing Mix. Implement \t\t\t\t\t\t\tcampaigns across borders with tested management \t\t\t\t\t\t\ttechniques and leverage on upcoming platforms like \t\t\t\t\t\t\tmobile local search to bring customers to your \t\t\t\t\t\t\tdoorstep. By capitalising on the synergies of SEM \t\t\t\t\t\t\tand social media, you can reach your customer\u2019s \t\t\t\t\t\t\tpersonal online world and even convert skeptics to \t\t\t\t\t\t\tevangelists!<\/span><\/p>\n

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Don\u2019t leave your company\u2019s \t\t\t\t\t\t\tsearch profile to chance. Seize this opportunity to \t\t\t\t\t\t\treach out with social media & better position your \t\t\t\t\t\t\tbrand!<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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Unique \t\t\t\t\t\t\t\t\t\tFeatures<\/span><\/span><\/strong><\/p>\n

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    Actionable \t\t\t\t\t\t\t\t\t\tinsights to power your search campaign \t\t\t\t\t\t\t\t\t\twith Social\u00a0\u00a0\u00a0\u00a0\u00a0 Media<\/strong><\/span><\/p>\n<\/li>\n

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    Advanced \t\t\t\t\t\t\t\t\t\tstrategies<\/span><\/strong><\/span> to leverage cutting-edge search \t\t\t\t\t\t\t\t\t\tplatforms<\/span><\/p>\n<\/li>\n

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    Onsite \t\t\t\t\t\t\t\t\t\tdemonstration of live websites \t\t\t\t\t\t\t\t\t\tsupported by case studies<\/strong><\/span><\/p>\n<\/li>\n

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    Interactive \t\t\t\t\t\t\t\t\t\t\thands-on exercises <\/strong>to put \t\t\t\t\t\t\t\t\t\ttechniques into practice immediately<\/span><\/p>\n<\/li>\n<\/ul>\n<\/td>\n

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Programme \t\t\t\t\t\t\t\t\t\tHighlights<\/span><\/span><\/strong><\/p>\n

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Beyond \t\t\t\t\t\t\t\t\t\t\t\tTraditional Search Marketing<\/span><\/strong><\/p>\n<\/td>\n

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Leveraging \t\t\t\t\t\t\t\t\t\t\t\tsocial media and accessing video \t\t\t\t\t\t\t\t\t\t\t\t& local search<\/span><\/p>\n<\/td>\n<\/tr>\n

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Search \t\t\t\t\t\t\t\t\t\t\t\tEngine Optimisation<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Maximising \t\t\t\t\t\t\t\t\t\t\t\tpage rankings while harnessing \t\t\t\t\t\t\t\t\t\t\t\treal-time and universal search <\/span><\/p>\n<\/td>\n<\/tr>\n

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Pay-per-click (PPC) Advertising<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Using keyword \t\t\t\t\t\t\t\t\t\t\t\tresearch for effective bid \t\t\t\t\t\t\t\t\t\t\t\tmanagement<\/span><\/p>\n<\/td>\n<\/tr>\n

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Customer \t\t\t\t\t\t\t\t\t\t\t\tConversion<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Translating \t\t\t\t\t\t\t\t\t\t\t\tonline inquiries to purchases \t\t\t\t\t\t\t\t\t\t\t\twith conversion chain \t\t\t\t\t\t\t\t\t\t\t\tinfluencers<\/span><\/p>\n<\/td>\n<\/tr>\n

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Metrics, \t\t\t\t\t\t\t\t\t\t\t\tKPIs and ROI<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Measuring SEM \t\t\t\t\t\t\t\t\t\t\t\teffectiveness with affordable \t\t\t\t\t\t\t\t\t\t\t\tweb analytics tools<\/span><\/p>\n<\/td>\n<\/tr>\n

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Online \t\t\t\t\t\t\t\t\t\t\t\tBranding & Reputation Management<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Generating \t\t\t\t\t\t\t\t\t\t\t\tpositive conversations and \t\t\t\t\t\t\t\t\t\t\t\tmitigating negative results<\/span><\/p>\n<\/td>\n<\/tr>\n

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Exploring \t\t\t\t\t\t\t\t\t\t\t\tMobile Search<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Establishing \t\t\t\t\t\t\t\t\t\t\t\ta foothold in this upcoming \t\t\t\t\t\t\t\t\t\t\t\tsearch platform<\/span><\/p>\n<\/td>\n<\/tr>\n

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Creating a \t\t\t\t\t\t\t\t\t\t\t\tMarketing Mix<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Multi-pronged \t\t\t\t\t\t\t\t\t\t\t\tmarketing approach with SEM and \t\t\t\t\t\t\t\t\t\t\t\tsocial media<\/span><\/p>\n<\/td>\n<\/tr>\n

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Managing \t\t\t\t\t\t\t\t\t\t\t\tand Maintaining SEM<\/span><\/strong><\/p>\n<\/td>\n

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Tactics to \t\t\t\t\t\t\t\t\t\t\t\timplement and review your SEM \t\t\t\t\t\t\t\t\t\t\t\tcampaign<\/span><\/p>\n<\/td>\n<\/tr>\n

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Outlook of \t\t\t\t\t\t\t\t\t\t\t\tSEM in Asia<\/span><\/strong> <\/span><\/p>\n<\/td>\n

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Capitalising \t\t\t\t\t\t\t\t\t\t\t\ton regional trends and \t\t\t\t\t\t\t\t\t\t\t\tovercoming differences across \t\t\t\t\t\t\t\t\t\t\t\tborders<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

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Benefits \t\t\t\t\t\t\t\t\t\tof Attending<\/span><\/span><\/strong><\/p>\n

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\u2022 <\/span><\/span>Acquire<\/span><\/strong><\/span> techniques to plan and execute a SEM \t\t\t\t\t\t\t\t\t\tcampaign for your business<\/span><\/p>\n

\u2022 <\/span><\/span>Understand<\/span><\/strong><\/span> the importance of spearheading link \t\t\t\t\t\t\t\t\t\tdevelopment and tracking progress<\/span><\/p>\n

\u2022 <\/span><\/span>Compare<\/span><\/strong><\/span> SEO and PPC, and decide the best \t\t\t\t\t\t\t\t\t\tstrategy for you<\/span><\/p>\n

\u2022 <\/span><\/span>Explore<\/span><\/strong><\/span> using testimonials, certifications and \t\t\t\t\t\t\t\t\t\tother best practices to convince a \t\t\t\t\t\t\t\t\t\tcustomer<\/span><\/p>\n

\u2022 <\/span><\/span>Differentiate<\/span><\/strong><\/span> paid and unpaid web analytics solutions<\/span><\/p>\n

\u2022 <\/span><\/span>Uncover<\/span><\/strong><\/span> budgeting tips to keep costs down and \t\t\t\t\t\t\t\t\t\teffectiveness up<\/span><\/p>\n

\u2022 <\/span><\/span>Influence<\/span><\/strong><\/span> search results and brand perception with \t\t\t\t\t\t\t\t\t\tan effective engagement strategy<\/span><\/p>\n

\u2022 <\/span><\/span>Gain \t\t\t\t\t\t\t\t\t\tskills<\/span><\/strong><\/span> to mitigate negative search engine \t\t\t\t\t\t\t\t\t\tresults and protect your brand<\/span><\/p>\n

\u2022 <\/span><\/span>Complement<\/span><\/strong><\/span> your corporate profile with social media \t\t\t\t\t\t\t\t\t\tplatforms like Facebook, Twitter and \t\t\t\t\t\t\t\t\t\tYouTube<\/span><\/p>\n

\u2022 <\/span><\/span>Find \t\t\t\t\t\t\t\t\t\tout<\/span><\/strong><\/span> how to optimise for smartphones like the \t\t\t\t\t\t\t\t\t\tiPhone and Nexus One<\/span><\/p>\n

\u2022 <\/span><\/span>Comprehend<\/span><\/strong><\/span> the Local-Social-Mobile triumvirate of \t\t\t\t\t\t\t\t\t\tthe new decade<\/span><\/p>\n

\u2022 <\/span><\/span>Identify<\/span><\/strong><\/span> emerging trends for search engines and \t\t\t\t\t\t\t\t\t\tequip yourself with the right tools<\/span><\/p>\n<\/td>\n<\/tr>\n

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Who \t\t\t\t\t\t\t\t\t\tShould Attend<\/span><\/span><\/strong><\/p>\n

VPs, Directors, \t\t\t\t\t\t\t\t\t\tHeads, Senior Managers & Professionals<\/span><\/strong> in charge of :<\/span><\/p>\n

Marketing, Search \t\t\t\t\t\t\t\t\t\tEngines, Marcom, Digital Marketing, \t\t\t\t\t\t\t\t\t\tInternet Marketing, Online Media, \t\t\t\t\t\t\t\t\t\tE-Marketing, Paid Search Advertising, \t\t\t\t\t\t\t\t\t\tOrganic Search Optimisation, Web Design, \t\t\t\t\t\t\t\t\t\tContent Management, Lead Generation, \t\t\t\t\t\t\t\t\t\tAdvertising & Promotions, Brand \t\t\t\t\t\t\t\t\t\tManagement, Product Marketing, Sales, \t\t\t\t\t\t\t\t\t\tChannel Marketing, Trade Marketing and \t\t\t\t\t\t\t\t\t\tMedia Planning.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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To register, click here <\/strong> <\/span><\/p>\n<\/div>\n<\/td>\n

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<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

WORKSHOP OVERVIEW Capitalise on the Two Hottest Platforms to Improve Brand Visibility & Increase Quality Leads! The advent of search engines has revolutionised the way customers research and decide their purchases – they now search not only for a product but also for comments and experiences. Social media, another high-traffic platform, fulfils this need and … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/posts\/449"}],"collection":[{"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":1,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatebanking.com\/blog\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}