Filling The Site With Content – How Does It Affect Promotion?
Regular filling of the site with unique content is a crucial factor that affects the site’s ranking. Therefore, up-to-date original publications of new and interesting content are the first thing to promote a resource, especially in Google.
Google, with its algorithm, captures the relevance of content and, therefore, filling a site with content is a priority ranking factor. In addition, for some types of keywords, the freshness of content is a critical ranking factor. For example, queries that are related to current events or hot topics.
Principles of assessing the relevance of content using an algorithm
- Google evaluates the freshness of the site as a whole.
- Then the Google search engine considers the freshness of the texts for each page.
- Then it determines the adequacy of the content to the users ‘ requests.
Next, there are the specific aspects by which Google determines the freshness of content. This data will help you understand how relevant the publication of new material affects the ranking of sites in Google. Apply this helpful information to increase the effectiveness of your marketing campaigns.
Determining the relevance of content by the date it was created
When you’re evaluating the relevance of content, you pay attention to the date it was published. So obviously, of the two pieces of content titled “Google updated its search algorithm,” you’ll look at the one that was published in September 2021, not August 2020. After all, over time, the relevance of information declines.
Amount of web page changes
All website pages have two types of content: fixed and updated. For example, the main navigation menu and footer are fixed. But the news items – constantly updated. Google compares the scale of page updates. The scale of updates plays a significant role when comparing two pages of the same type, such as the About the company or the service description section. Google finds the scale of change to be a significant indicator of content freshness.
Frequency of changes to web pages
Content that is updated daily is considered more relevant than content that changes once a month. However, Google does not rate dynamic pages equally with news items and static pages such as product description pages. The frequency of page updates impacts the relevance of the content of the site as a whole with the position of the Google search robot.
Frequency of publication of new pages
Under the same conditions, Google finds more new sites that create more recent pages in the same amount of time. Notably, Google does not measure the absolute number of new pages created, but the number of new pages to the number of old pages. So, for example, a 100-page site that has published 50 pages in a year will be considered more recent by Google than a 500-page site that has published the same number of pages. So the more new content you create as a percentage, the more relevant Google will consider your website.
Changes in the main content greatly affect its relevance
Every web page has both primary and service text. The main text is located in the body of the page after the body tag. Service text is in the header, footer, navigation menu, sidebar, widgets, etc.
Changing the main content affects the freshness of the site to a much greater extent. In other words, you can as much as you want to change the widgets, change the meta descriptions or change parts of the service content, but it will not significantly affect the site’s relevance from the perspective of Google. But qualitative changes in the body of the page, such as adding photos, will make the page fresher.
Increasing the number of links that lead to a new page
When Google detects an increase in links that lead to a new page, it takes this as a sign that the content is relevant. This can be accomplished by internally re-linking the site. Start by linking the old pages to the newly published material, and then share it with your social networks.
The activity of users on the site is a sign of the relevance of content.
When a site’s content becomes irrelevant, there is little or no user activity. Old reviews and news are not interesting for anyone to comment on. Google always notices if users stop finding the helpful content.
Content requirements
The level of effectiveness of a website is determined by its content. But how to create content that will attract users and help to bring the site to the top? There are specific requirements, compliance with which will help promote the site, make it more popular, and increase sales.
The uniqueness of the texts
As mentioned above, the text content should be unique. There are several free online services with which you can check the uniqueness of the site. Remember that uniqueness alone does not guarantee quality. Sales are increased by high-quality, interesting author’s texts, which are easy to read and contain helpful information.
Another option is to seek help from online writing companies. On this website, you can get a detailed report on the uniqueness of your text, its literacy, and its relevance. You can also get tips from experts on improving content here, students can get finance essay on this service as well.
Informative (meaningfulness)
On the Internet, there are many superficial contentless articles. From them, the reader can not get any helpful information. Do not continue to distribute such materials – they will not benefit the readers and, consequently, the site. Content (and we are not just talking about the text content) must be helpful, informative, and professionally prepared.
Literacy
A low level of literacy is another misfortune for many sites. Heavy, complex language, an abundance of stylistic and spelling errors severely undermine confidence in the resource. On the contrary, websites that have been worked on by professional copywriters, editors, and proofreaders are much more in demand. You can seek help from companies that specify cheap paper writing service. Its specialists also provide a text proofreading service.
The presentation and design of content
It is hard to read a massive text block without a breakdown into chapters, illustrations, and auxiliary materials. The same concerns the haphazardly placed audio and video content. A thoughtful layout is crucial. It helps to focus the reader’s attention on the main elements of the site to highlight its most essential parts. Thus you facilitate the perception of the web resource as a whole and increase customer loyalty.
How content can help you please the Google search engine
Filling a website is a critical task for search engine promotion. But first and foremost, you need to please your target audience. After all, users like to get fresh, relevant information that they can apply today. In addition, your grateful readers themselves will gladly share interesting material with their friends.
And for Google’s Freshness algorithm to consider your site fresh, update it regularly. Publish valuable and exciting information on your site for your audience. Don’t forget to update previously posted content by adding photos and a little bit of new information.