IPA

The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services for its corporate and individual members. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide. Our core services cover a number of advisory services for our members: from commercials production to all aspects of agency management. Members also have free access to our legal team; free access to a wealth of online information through our insight team; and access to the industry’s media research contracts, including TouchPoints. We also offer bespoke agency training and an extensive qualifications programme. We also run five award schemes. The most well known is the IPA Effectiveness Awards which demonstrates how agencies, and their clients, have measured marketing payback. This scheme is widely recognised as the most rigorous effectiveness awards scheme in the world. We also run schemes to showcase creativity in healthcare (Best of Health Awards) and to highlight online media owner servicing levels (MOAs). We also run 2 schemes to identify talent (Women of Tomorrow) and to capture the demonstratable benefits of training on business success (Excellence in CPD Awards). In promoting the value of agencies, our aim is to influence the wider business, social and regulatory worlds so that our members can thrive and prosper. This means protecting their interests and promoting the advertising sector as a force for good in society, and as a driver of growth in the broader context of the economy. From our offices in 44 Belgrave Square, London SW1, we also work in close collaboration with other advertising-related trade bodies. In particular, with the AA and ISBA in the UK; and with the EACA, CAA, TCC, 4A’s and CAANZ on an international basis. We also run programmes outside of London from our offices in the North and Scotland.

Address: 44 Belgrave Square, London SW1X 8QS, United Kingdom

Phone: +44 20 7235 7020
FAX: +44 20 7245 9904