Thndr Introduces Alpha — A Guided First Step into Investing
Cairo, Egypt – June 25, 2025 — Thndr, the MENA region’s leading investment platform, has launched Thndr Alpha, a new product designed to help anyone take their first step into investing — without confusion, stress, or guesswork.
Alpha is built for the people who want to invest but don’t know where to start — a challenge Thndr sees daily across its growing user base. As the platform that brought over 190,000 new investors into the Egyptian stock market in 2024 — representing 82% of all new retail codings that year — Thndr has become a clear entry point into investing across the region.
Now, with Alpha, Thndr is doubling down on that mission: to empower a new generation to do more with their money by making investing accessible, relevant, and truly beginner-friendly.
“We’ve seen it time and again — people want to invest, but they don’t know where to start,” said Ahmad Hammouda, Co-Founder and CEO of Thndr. “Alpha was designed to solve that exact problem. It meets you where you are and gives you a smart, simple first step into investing.”
Thndr Alpha is a personalized, guided experience that makes starting easier than ever. By answering just three simple questions — about your goals, comfort with risk, and timeline — users receive a tailored Starter Pack: a ready-made portfolio of equities, gold, and fixed income. It's a diversified, goal-based portfolio powered by Rumble, Thndr’s in-house investment engine.
Each recommendation comes with a clear explanation, showing users why each asset was selected and how it supports their financial goals. Users can also tweak their portfolios, explore past performance, and invest in just a few taps — all within the Thndr app.
Alpha is now available to all Thndr users, and will continue to evolve with more features and guided paths coming later this year.
About Thndr
Thndr is one of MENA’s first fully digital investment platforms, simplifying and democratizing investing for over 4 million users. The platform empowers investors through access to Egyptian and U.S. stocks, gold, mutual funds, and savings products. Founded in 2020 by Ahmad Hammouda and Seif Amr, Thndr secured the first brokerage license issued in Egypt since 2008 and currently holds regulatory licenses from both the FRA (Egypt) and ADGM (UAE). To date, Thndr has raised a total of $37.76 million from global venture capital firms, including Tiger Global, Prosus Ventures, BECO Capital, and Y Combinator.
For more information, visit https://Thndr.app. The Thndr app is available on the Apple App Store and Google Play.
