Viridian Advisory

The Viridian family of companies was first established with the creation of the Viridian Investment Fund #1 (VIF#1) in 2009 by current CEO Glenn Calder. VIF#1 brought together a group of like – minded people to invest in a systematic model of specialised portfolio management. VIF#1 differentiated itself from traditional Portfolio management through the establishment of principles that drew not only on industry practice, but many other elements that affect individual and Portfolio results, such as academic research as well as business based principles including cash flow, taxation and risk management. In 2012, a group of financial advisers at Westpac Banking Corporation sought to bring an opportunity to clients to have a portion of their wealth managed in the same structured way as VIF#1. Each client’s Portfolio was constructed in consultation with the client and external research, held in the client’s name and utilising customised proprietary software and managed according to personal circumstances. This investment approach proved popular and the total funds under management grew very quickly. In 2015 Westpac Bank, Westpac Private Bank and its senior Financial Adviser group negotiated to begin its own specialist business and accordingly in late 2015 a new entity, Viridian Advisory Pty Ltd (VA), was created. VA was the head company holding the group’s Australian Financial Services Licence and thus bearing regulatory responsibility for the group. Under VA two separate but related companies were created as corporate authorised representatives of VA – Viridian Private Wealth Pty Ltd (VPW) which provided holistic financial advice to around 700 clients and Viridian Portfolio Management Ltd (VPM). By June 30, 2016, at the end of its first ten months of trading, both businesses had successfully established themselves in the Australian financial landscape exceeding budgeted targets and planning. This led to a reappraisal of the relationship between VPM and VPW. As a result of this internal examination and discussions it was resolved that a simplification of the Viridian business structure would be undertaken through the consolidation of all entities connected within the broader Viridian Group. A new merged entity was created, Viridian Financial Group Ltd (VFGL), a public unlisted company operating under the Viridian Advisory licence. This was a considerable shift in the strategy of the Viridian business model. Whereas VPM and VPW were initially created to be somewhat independent entities, sharing a common AFSL, the new strategy would be that Viridian would become a provider of a full suite of services for its clients. VPM and VPW would be the founding services providers, but Viridian would increase its financial services offering by adding potential acquisitions, partnerships, and the signing on of specific new staff members. Organisationally the Company is an unlisted public company with an independent board consisting of members who have skills appropriate for the Company to achieve the above goals and timeframes. The Company sees alignment and integration of management, staff and clients as essential to outperformance in the finance industry and actively promotes common ownership of the Company. Where possible VFGL will seek to maintain a flat structure enabling the promotion of innovation, inclusiveness and connectedness. The Company believes that its clients, staff, values and culture are its greatest assets. The Executive Group and Board will continue to strongly invest in these key areas to drive a significantly superior offering in the Australian market.

Address: Level 17, 120 Collins St, Melbourne VIC 3000 Australia

Phone: +61 3 8559 3333
FAX: